Monitor and Optimize Customer Search Behavior #
The “Search Keyword” feature provides insights into what users are searching for on your website. This tool helps you understand customer intent, identify popular products, and improve your site’s search relevance and marketing strategies.
Key Features in the Search Keyword Tab #
- Search and Filter Options:
- Search by Keyword
- Filter by Time Range (Last Time Begin – Last Time End)
- Data Columns Displayed:
- Keyword – The exact term users entered
- Count – The number of times the keyword has been searched
- Last Time – The most recent date and time the keyword was used
To Navigate: Accessing the Search Keyword Section #
Follow these steps to reach and utilize the Search Keyword feature:
- Navigate to the “Website” tab
- Under Product Manage, click “Search Keyword”
- The keyword activity data will be displayed
- Use the filters to search specific keywords or analyze trends by date range
Why Use the Search Keyword Feature? #
- Gain insights into customer search habits
- Identify demand trends and popular products
- Improve on-site search relevance
- Enhance product visibility by aligning listings with frequent keywords
- Optimize SEO strategy by leveraging high-frequency terms
- Address gaps by discovering keywords that return no results
The Search Keyword tool is an essential feature for data-driven website management and customer insight. By analyzing what users are actively searching for, businesses can make informed decisions about product listings, marketing efforts, and search optimization. Harness the power of real-time search data to better meet customer needs and improve overall user experience.
